Subaru will stock 4,700 classrooms with supplies

Marketing

Subaru of America and its dealers are providing school supplies to students in more than 4,700 classrooms around the country for the upcoming year. It’s starting with 3,280 elementary schoolers in its hometown of Camden, N.J.

CEO Tom Doll surprised Camden teachers with the news during a segment on “Good Morning America” last week.

The automaker is partnering with AdoptAClassroom.org through its Subaru Loves Learning initiative.

“Over 114,000 students are going to be receiving aid under our program,” Doll said on the ABC morning show. “It’s going to be providing the basic needs — things like pencils and paper and crayons and calculators. Things that are so necessary for them to be able to succeed in school.”


Subaru is adopting all 150 kindergarten through fifth grade classrooms in the Camden City School District. In addition, nearly 100 Subaru employees will go to the schools Aug. 24 to help with various projects.

“Having hands-on learning materials is crucial to helping our students succeed, and we know it’s difficult when many students do not have access to these supplies,” Superintendent Katrina McCombs said in a statement. “The support from Subaru of America will give our students new opportunities to thrive in our classrooms, so that we can all continue to focus on their educational fulfillment.”

Subaru Loves Learning already has donated more than 277,000 science books to schools across the U.S. since 2015.