Marketing

Subaru of America and its dealers are providing school supplies to students in more than 4,700 classrooms around the country for the upcoming year. It’s starting with 3,280 elementary schoolers in its hometown of Camden, N.J. CEO Tom Doll surprised Camden teachers with the news during a segment on “Good Morning America” last week. The
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After five years of waiting and about $1 billion spent to become a sponsor, Toyota Motor Corp. has decided not to run advertisements in its home country connected to the Olympics during the Tokyo Games as concerns grow in Japan about the spread of COVID-19. Toyota and Panasonic Corp. are the only two Japanese companies
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There are two schools of thought on how dealerships should approach advertising in a time of low inventory. One, said Sariah Heaton, marketing director for Jerry Seiner Dealerships in Salt Lake City, is to pull back on spending while dealerships have so few cars to sell. “A lot of dealerships are really, really slashing their
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CHICAGO — In a world where shopping for electrified vehicles can be confusing, Chrysler has created a website to promote the benefits of its Pacifica Hybrid in simple ways. The automaker uses everyday items to help people understand how long the lithium ion battery will last. The microsite, whypacificahybrid.com, says the plug-in minivan’s battery could
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Editor’s note: This story has been updated to correct Tom Dobry’s new title, which Lithia has confirmed is different than what is stated in its 8-K filing. Lithia Motors Inc. is shuffling its executive marketing positions, bringing back a former executive and media expert as the new leader of the department. The dealership group hired
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Next time you’re hungry for a snack, you might want to try cracking open a Ford Maverick owner’s manual. Oreo is making a limited-edition package that’s camouflaged as the 2022 Maverick’s manual as part of its “Oreo Thins Protection Program” promotion. The “Camo Pack” is disguised with the Ford Motor Co. Blue Oval and a
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TOKYO — Tokyo 2020 sponsor Toyota will not run Olympics-related TV commercials amid lackluster public support for the Olympics, with two-thirds of Japanese doubting organizers can keep the games safe during the COVID-19 pandemic, according to a local media poll. Toyota Motor Corp. President Akio Toyoda and other executives will not attend the opening ceremony
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For one of its most critical product launches in years, Infiniti is emphasizing star power, not horsepower. Nissan Motor Co.’s luxury brand has enlisted entertainment and sports celebrities to create buzz around its second-generation QX60 midsize crossover for an influencer-themed launch campaign when it arrives this fall. The three-row crossover is Infiniti’s sales powerhouse, driving
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CHICAGO — The Chicago Auto Show kick-starts a new phase in the turf war between the revived Ford Bronco and the venerable Jeep Wrangler. For the first time at an auto show, both SUVs will have their own off-road courses for attendees to compare them side by side. The Bronco’s adventurous “Built Wild” outdoor obstacle
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LOS ANGELES — Honda has chosen a forward-looking name for the battery-electric crossover that it is developing with General Motors for the 2024 model year: Prologue. The Honda crossover will use GM’s Ultium platform and batteries, but Honda will develop the vehicle’s body style and interior. The Honda-GM venture also will develop a battery-electric Acura
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Some of the hottest new vehicles revealed by automakers lately — including significant new electric vehicles — have mostly remained online. Only a few industry insiders and journalists have been able to see them up close. That changes this week with the Chicago Auto Show, which will feature highly anticipated vehicles such as the Ford
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The rapid transition to electrification has presented a challenge for marketers: How do you reposition decades of brand equity built on traditional automotive values for a new greener, cleaner world? Volkswagen’s “Voltswagen” controversy showed that it’s a delicate task.   Stellantis tackled the subject on Thursday, presenting slogans, or mission statements, that sum up each
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FRANKFURT — Volkswagen is considering whether to build a convertible version of its ID3 full-electric hatchback and has enlisted social media users to test support for the idea. VW Group CEO Herbert Diess has taken to Twitter and LinkedIn to ask followers what they think about a convertible EV, while brand boss Ralf Brandstätter said
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DETROIT ’ Fiat Chrysler Automobiles contacted the Cherokee Nation last summer about setting up an educational program for its employees. It was supposed to be a cultural enrichment endeavor to shine a light on the people whose name has been attached to one of Jeep’s most popular vehicles for nearly 50 years. The event didn’t
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DETROIT ’ Ford Motor Co. is expanding its swanky King Ranch trim to the 2021 Explorer in a bid to move the nation’s best-selling large crossover more upscale. Slotting just below the high-end Platinum trim, the Explorer King Ranch will have leather-trimmed seats, wood accents and an optional premium technology package with special seats and
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LOS ANGELES ’ Mazda’s CX-30 subcompact crossover was called on to do some heavy lifting when it was offered for the 2020 model year. Its sales of just more than 38,000 last year kept the automaker in the black, with a 0.2 percent rise in deliveries across its seven-vehicle lineup, despite the pandemic. But for
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If you thought an aluminum body was a big leap for the Ford F-150 a few years ago, get a load of the newest version with a rocket booster and optional wheels made of giant kiwis. Ford Motor Co. collaborated with video game maker Psyonix to make the 2021 F-150 available for purchase in Rocket
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