New York’s Park Avenue is an iconic location, known for its high-rise skyscrapers, luxurious hotels, and a sense of sophistication and luxury in general. The street is now getting a taste of luxury from across the pond, as Aston Martin has opened a new location there, showing off the highest potential of one of the UK’s most respected names in automotive luxury. The Manhattan home for Aston Martin, located at 450 Park Avenue, is called Q New York, as it’s dedicated to Aston Martin’s Q bespoke division and offers for the first time Q’s premier experience to North America.
There, Aston Martin clients will get an incredible specification experience for their dream cars, in a space with a window installation that uses one of the largest single panes of glass installed in a New York building, as well as a 2,100-bulb chandelier that stretches to 131 feet in length. The space displays the new DB12 flagship in North America for the first time, as well as the Aston Martin Valkyrie AMR Pro. Clients can visualize their Aston Martin configurations through a 35-foot x 10-foot LED wall that will display their car in high definition and life-size.
In addition, real-time communication between the New York space and Aston Martin’s UK design studio is enabled, with dining and travel experiences available through a concierge service to make designing an Aston Martin just as exhilarating as owning one. With this new space, Aston Martin shows off the legacy and future of its incredible brand in the heart of New York.