Aston Martin is a brand known for its long history, classic elegance, sumptuous luxury, and stunning design, and especially for its racing pedigree. The manufacturer is celebrating its 110th anniversary this year, and there’s plenty of reason to celebrate, as the Formula 1 season has gotten off to a great start for Aston Martin, as the team’s Fernando Alonso won a third-place victory at the Bahrain Grand Prix. On the heels of this victory, Aston Martin has launched a new incredible brand experience ahead of the Saudi Arabian Grand Prix in Jeddah, allowing customers into its own pit garage, in a way, to configure their dream Aston Martins.
The experience is within Aston Martin’s highly-detailed online configurator, and it gives a customer the experience of being inside the Aston Martin Aramco Cognizant F1 Team pit garage to see things like the AMR23 Formula 1 car, the stunning third-place trophy Alonso won in Bahrain, and any Aston Martin you want to tailor to your tastes. With a brand steeped in racing heritage with a clientele who have a passion for its on-track efforts, there’s no better place to provide inspiration to customers looking to create their dream Aston Martins than the brand’s F1 pit garage.