Every January, the Colorado Convention Center in Denver plays host to the SnowSports Industries America (SIA) annual Snow Show. This year, over 900 brands came out to show off some of this year’s hottest gear, and to preview next year’s unreleased lineup. Media was out in full swing to get a first look at what’s to come, and buyers came prepared with checkbook in tow to fill their shelves. We had a chance to get on the floor for an inside look at this year’s show, and here are some of the highlights that you need to know about.
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