Mahindra launches its metaverse platform for XUV400 EV

The XUV400verse metaverse platform will also host virtual test drives with multiple modes and camera views.

Mahindra has unveiled XUV400verse – the metaverse platform for the all-electric XUV400. 

XUV400verse is powered by Metadome.ai. According to Mahindra, the platform will enable customers to engage, collaborate and socialize while offering an immersive product experience. 

XUV400verse includes a virtual showroom with guided and free-roam options, an LED wall with spatial sound interactive avatars along with merchandise and accessory zones.

Customers can create their own avatars and customize their SUVs using the 3D configurator. The platform will also host virtual test drives with multiple modes and camera views.