Bajaj could be looking to take on brands like BSA, Jawa, Yezdi and Norton with its own retro range.
According to a trademark filing, Bajaj Auto has acquired the rights to the ‘Vincent’ name.
Vincent Motorcycles was a British manufacturer that produced models like the Black Shadow and Black Lighting, which were among the fastest bikes at the time. The former, once held the land speed record at 241.9 km/h.
The company was founded by Philip Vincent in 1928. Production was stopped in 1955 after the company ran into financial troubles. Until recently, the brand was owned by Dave Holder & Family.
With Vincent under its fold, Bajaj could be looking to take on brands like BSA, Jawa, Yezdi and Norton with its own retro range. The bikemaker also has a tie-up with Triumph.